Recently, the launching event of the third season of Vietnam Heritage Áo dài Fest took place in Ho Chi Minh City, featuring 50 áo dài designers. One of the highlights of the event was the display of the áo dài ‘Đăng quang’ performed by the late singer Phi Nhung, designed by Trần Tâm Tâm. This design took inspiration from the image of a sacred flame, with the meaning of passing the flame to the next generation. The highlight of this design was the technique of hand-embroidery and hand-painting.
The designer Trần Tâm Tâm shared that he also designed an áo dài named ‘Tằm vương tơ’ for the late singer Phi Nhung using real silkworm cocoons, but unfortunately, it was still unfinished. This áo dài is an invaluable keepsake, reminding us of the talented singer Phi Nhung.
This event is part of the Vietnam Heritage Áo dài Fest, directed by the UNESCO Center for the Preservation and Development of Cultural Education in Vietnam (UNESCO-CEP). The festival aims to contribute to the preservation and honor of Vietnam’s traditional culture.
According to Mr. Huỳnh Minh Hòa, director of VIETMISSION, deputy head of the organizing committee of Vietnam Heritage Áo dài Fest, the highlight of this year’s festival is the gathering of 50 artisans and áo dài designers. The fashion show is expected to take place in October at a museum in Ho Chi Minh City, with the theme “Kiệt tác sóng đôi – Di sản đi giữa lòng di sản” (Masterpiece Duo – Heritage walking in the heart of heritage).
Previously, the first two seasons of Vietnam Heritage Áo dài Fest took place at the 100-year-old tea factory and Văn miếu Trấn Biên. This year, model Vũ Thu Phương, artist Kim Tuyến, and Miss Global Vietnam 2025 Kiều Thị Thúy Hằng will be the image ambassadors for the festival.
Also within the framework of the festival, nearly 1,000 people wearing ngũ thân áo dài and traditional cổ phục (costumes) marched through the central streets of Ho Chi Minh City. This event demonstrated the honor and preservation of Vietnam’s traditional culture.
The Vietnam Heritage Áo dài Fest has become a significant event in promoting and preserving Vietnam’s cultural heritage, particularly in the realm of áo dài and traditional costumes. With the participation of renowned designers, models, and artists, the festival continues to bring attention to the importance of cultural preservation and promotion.
